Branding Design for Wellness Brands, Photographers & Women-Led Businesses

Stop looking like everyone else & start attracting the clients you actually want

Before a single colour is chosen or a font is set, we establish your strategic foundation: your positioning, your voice, who you're for and why they should choose you.

Then we build everything on top of that. The result is a brand identity that doesn't just look good, but actively attracts aligned clients and filters out the ones who aren't a fit.

Great brands don't just look good, they work.

Most brand problems aren't visual problems. They're clarity problems.

When your ideal client: another woman looking for a Pilates instructor she can trust, or a small business owner searching for a photographer who gets her vision, lands on your website, they should immediately feel: this is exactly who I need.

That only happens when your positioning, visuals, and messaging are genuinely working together. Every project starts there: uncovering what makes your business distinct, then translating that into a brand identity and website built to attract the people you most want to work with.

Branding services

I.

Essentials

$1,800USD — 1/2 weeks

WHO IT’S FOR

You're just starting out, or you've been operating with a DIY brand and you're ready for something that actually reflects your work. You don't need a full strategy deep-dive right now, you need a clean, cohesive identity you can confidently put in front of clients.

- Brand questionnaire (positioning, audience, direction)
- Logo suite: primary logo, secondary variation, and submark
- Colour palette and typography system
- 4 Mockups to see your brand in action
- Brand board document
- Final files in all formats

Apply for Brand Essentials →

II.

Full Brand Identity

$3,000USD — 2/3 weeks

WHO IT’S FOR

You've reached the point where your brand needs to do serious work for you. Maybe you're rebranding, entering a new market, or ready for a presence that positions you as the obvious choice. You want the strategy and the visuals done properly, all at once.

- In-depth brand strategy session (positioning, target audience, tone of voice, competitor research)
- Logo suite: primary, secondary, and submark
- Colour palette and typography system
- Brand pattern or texture
- Instagram feed templates (6 customisable Canva templates)
- 8 Mockups and curated stock images
- Brand guidelines document
- Final files in all formats

Apply for Full Brand Identity →

Also need a website? My Brand Identity + Website package builds both together so everything looks and feels cohesive from day one and saves you good money.

Is this the right fit?

This is a good fit if ...

You're ready to invest in a brand that attracts the right clients, not just one that looks good
You want strategy behind the aesthetics, not just a pretty logo
You value a thoughtful, collaborative process over a fast turnaround
You're building something you're proud of and want your brand to match it

This isn't a good fit if ...

You need a logo designed and delivered this week
You're looking for a logo only (I don't offer standalone logo projects)
You're not ready to be involved, great branding requires input from you at key stages

How Brand Identity Design Works

Strategy

Before anything is designed, we align on your positioning, your ideal client, and your brand direction. This is what separates strategic design from decoration.
STEP ONE
WEEK ONE
Design

I present your brand identity in a structured reveal with the thinking behind every decision explained. You have two rounds of refinements included.
STEP TWO
WEEK TWO
Delivery

You receive your complete brand files, brand guidelines, and everything you need to show up confidently. You leave knowing exactly how to use your brand, and with a visual identity built to last.
STEP THREE
WEEK THREE

“The new designs elevate my business in such a big way. Having a cohesive, professional brand and website makes me feel confident showing up and I know it will make a strong impression on potential clients.”
-Kaylin Franklin

“Marina is an absolute gem to work with. She's prompt, efficient, and incredibly communicative, making the entire process seamless from start to finish. On top of her technical expertise, she brings kindness, professionalism, and heart into every interaction. I truly lucked out in finding someone so uniquely talented, there's no one like her.”
-Kathy Zheng

"I searched high and low for someone to bring my very specific vision to life. After seeing Marina's work, I knew she was the one. She is a pleasure to work with, incredibly receptive, and gave me exactly the direction I needed. I highly recommend her to anyone seeking branding.”
-Stephanie Pedrayes

"Thank you for your kindness, professionalism, and for being so open and collaborative. After just two months together, our brand image and tone of voice are fully defined, and we've already received so much great feedback on Soma's new creative direction. It feels more unique, more consistent, and people are engaging with it. We are super happy."
-Ambre Colombani

"After seeing Marina's portfolio, I knew I had to contact her. From our very first exchange she was receptive, prompt, and as excited as we were — we knew immediately she was the one. She was with us every step of the way, truly collaborative, and always open to feedback. It was a wonderful experience and we are so grateful. 100/100 recommend!"
-Jessica & Fanny Rivas

"Working with Marina was one of the best decisions I made while building Oliva. From the start, she understood the tone and feeling I wanted — calm, timeless, and personal — and translated that into a visual identity that truly reflected my vision. She gave structure to my ideas and cared about every detail. Talented, thoughtful, and someone I'd recommend to anyone building a brand with meaning."
-Mireia Canaleta

Got questions? You’ll find answers to the most common ones below, from how the process works to timelines, revisions, and payments. My goal is to make you feel informed, supported, and confident every step of the way.

Your FAQs Answered

I start with strategy, not aesthetics. Before anything is designed, we establish your positioning, your ideal client, and what makes your business the right choice. The visual identity comes after that foundation is in place, which is why it attracts the right clients instead of just looking good.
Yes! I offer flexible payment plans to make the process easier. We can chat about what works best for you during your inquiry. The first payment serves as a deposit, but the remaining amount can be split into as many payments as you’d like.
I’ll guide you every step of the way. You’ll just need to complete your questionnaires, provide timely feedback, and share any content or assets I request. From there, I handle the heavy lifting.
I don’t offer logo-only projects. A logo is only ONE PIECE of a brand, and I want to make sure you have a cohesive identity that truly supports your business.
As soon as you’re considering it! I typically book projects a few weeks in advance, so reaching out early helps secure your ideal start date.
That’s totally okay. We can talk through where your brand is now and what you’re aiming for. I’ll give you honest guidance on whether a full rebrand is the right next step (or if a simpler solution will serve you better).
Yes! Of course! I work with clients worldwide, including the United States and Europe. Most projects are completed remotely through collaborative tools and video calls.